Campaign | Promotion | Brand Identity | Graphic Design | Icon Design | Web UX/UI Design | Typography
"Postcards from Home"
OBJECTIVE:
Design a new identity for Klein College's department of Advertising and Public Relations' annual Senior Showcase; develop accompanying promotional materials and a website
TARGET AUDIENCE:
Industry Professionals, Klein Faculty, AD & PR Senior Students
TU Klein College's AD & PR
2021Senior Showcase
POSITION:
Co-Art Director
TEAM:
Natalie Chadwell, Austin Powers,
Katelyn Kemmerle, Alexandra Cahanap,
William Lewis, Lilian Broyles
Spring 2020
A Unique Experience
Typically the department's Senior Showcase is held in-person, but due to Covid-19 the event required an online virtual platform transition.
The committee, department chair, and showcase student team all agreed that this Senior Showcase was to be unlike any others from the past, in regards to that year's theme and identity. We needed to implement a concept that year embodying the unique period we are living through because of the pandemic.
We wanted to show sympathy and compassion towards everyone and their situation's because often the thought of being online and social distancing evoked more negative feelings.
Everyone involved wanted to acknowledge how the Temple University community was spread all across the world, certainly more so now because of the pandemic, a remarkable fact revered by TU admins.
The pandemic leaving us stuck at home throughout 2020-2021 was a shared experience we were all dealing with.
The idea of "Postcards from Home" evoked this wistful feeling and also allowed students to personalize their profiles by capturing their lives during Covid.
Check out the finished product on the web!
Promotional Design
Header Design
Stamp Designs
Department Track Concentrations
Copywriter
Art Direction
Media Planner
Public Relations
Brand Strategy
Account Management
The various stamps helped personalize and build structure for the student profiles.
Themed Decor Stamps
Temple Logo
Graduation Cap
Award Winner
Rubber Stamp Decorations
Student Profile Postcard Designs
Desktop Standard Layout
Mobile Device Layout
The 2021 Senior Showcase Team
Natalie Chadwell
[ Account Manager ]
Alexandra Cahanap
[ Art Director ]
Austin Powers
[ Account Manager ]
William Lewis
[ Art Director ]
Katelyn Kemmerle
[ Copywriter ]
Lilian Broyles
[ Art Director ]
creative . designer . artist
For inquiries and questions, please contact
"A true artist is not one who is inspired, but one who inspires others."
— Salvador Dali
COPYRIGHT © 2023 LILIAN BROYLES