Boys+Girls Club | We Can Be the Solution

Non-Profit | Advocacy-DEI | Social Media Promotion | Print Marketing | Merchandising

OBJECTIVE:

Make sexual assault a problem men feel compelled to talk about with one another, and incentivize “bros” to be vocal advocates of the cause. The campaign should find a way to make an informative statement that gets men talking and/or get involved. The tone and medium must be clever to reach this objective.

"We Can Be the Solution"

Boys & Girls Club

Spring 2021

Art Director •
Lilian Broyles
Jayden Fischer

Copywriter •
Lilian Broyles
Jayden Fischer

TARGET AUDIENCE:

The new young generation of children: focusing on teen boys, but also accessible to girls, non-binary, transitioning persons, etc.

(Focus: Ages 14-18 yrs old)

Becoming an Ally

There is no question about society’s evident sexism and sexual assault dilemma, the recent #MeToo Movement helped catapult the issue into mainstream conversation.

For this project, my partner and I wanted to tackle the problem at the root. We believe educating boys in a comprehendible way before they are nurtured into those toxic traits is a fundamental step in the right direction.

We want to introduce the topic in a safe/healthy environment using The Boys & Girls Clubs of America as an outlet. The organization would create subsidiary group, called "We Can Be the Solution," to develop a workshop program and promotional campaign that directly tackles education on sexual assault/violence.

We don’t want to just pound information into these boys, we also want to open the discussion and have real talks that spark thought provoking questions from them. It’s one thing to give a boring lecture, people connect more when they are proactive and involved in the material.

Boys at this age are growing into young men, they’re just discovering their sexuality and awakening to the differences between men and women.We are not absolving men from their actions, it takes time and responsibility for change to happen. To eventually overturn our society, an entire generation of boys must lead this societal shift.

The Boys & Girls Club is trying to help by promoting this campaign so the new generation of young men understand how they can be the solution.

The Concept

We decided the subsidiary group, campaign title, and main tagline would be: We Can Be the Solution.

The term “We,” because it’s a collective group effort directed specifically at the boys, and the following phrase to emphasize the opportunity for change – a means to a solution.

Graphic Imagery | Logo Concept Design

We Can be the Solution's Logo

Color Palette | Color Combinations

Teal is the official color for Sexual Assault + Sexual Violence Awareness

Workshop Poster

Symbolism is heavily used throughout the promotional visuals for this workshop

I like to portray the duality of symbolic meanings

ROPES can both hold you up or tie you down (is also a tool that can be used in violent acts)

SNAKES posses both good & evil interpretations

The Rope represents how women are bound to the whims of men — reducing their own agency.

While men are tethered to traditional toxic-masculine expectations inflicted upon them by society

Notoriously, snakes are perceived as evil in western cultures (Adam & Eve):

Temptation

Seduction

Sinister

Deception

Snakes actually hold numerous benevolent meanings in different cultures and religions:

Transformation

Rebirth

Wisdom

Unity

Creation

Guardianship

Feminine Characteristics

(ie. fertility, umbilical cords)

Boys & Girls Club Office

School Classroom / Hallway

Social Media

Instagram Posts

Instagram Gallery

Promotional Merchandise

Merchandise to be distributed at Workshops

Promoted Hashtag

Front Design + Tagline

Organization Logos

Hat Design

Kids love free stuff!

And cool merch they can wear is even better

Hat Design

T-Shirt Design

Promotes the cause and makes for a great conversation starter! Helps get more peers educated

Merchandise Graphics

Workshop Presentation

The workshop would offer a comfortable, safe environment to learn and interact with concepts surrounding sexism/sexual assault and violence. By doing so around peers of the same age, it helps lessen the stigma and open the floor to more honest discussions in a healthy, safe space.