Campaign | Promotion | Brand Identity | Graphic Design | Icon Design | Web UX/UI Design | Typography
"Postcards from Home"
Design a new identity for Klein College's department of Advertising and Public Relations' annual Senior Showcase; develop accompanying promotional materials and a website
Industry Professionals, Klein Faculty, AD & PR Senior Students
TU Klein College's AD & PR
Natalie Chadwell, Austin Powers,
Katelyn Kemmerle, Alexandra Cahanap,
William Lewis, Lilian Broyles
A Unique Experience
Typically the department's Senior Showcase is held in-person, but due to Covid-19 the event required an online virtual platform transition.
The committee, department chair, and showcase student team all agreed that this Senior Showcase was to be unlike any others from the past, in regards to that year's theme and identity. We needed to implement a concept that year embodying the unique period we are living through because of the pandemic.
We wanted to show sympathy and compassion towards everyone and their situation's because often the thought of being online and social distancing evoked more negative feelings.
Everyone involved wanted to acknowledge how the Temple University community was spread all across the world, certainly more so now because of the pandemic, a remarkable fact revered by TU admins.
The pandemic leaving us stuck at home throughout 2020-2021 was a shared experience we were all dealing with.
The idea of "Postcards from Home" evoked this wistful feeling and also allowed students to personalize their profiles by capturing their lives during Covid.
Check out the finished product on the web!
Department Track Concentrations
The various stamps helped personalize and build structure for the student profiles.