Clean the World

Non-Profit Organization | Advocacy | Low-Budget Campaign | Promotional | Info Graphic

"Soap Saves Lives"

OBJECTIVE:

Develop a low budget promotional campaign for a chosen non-profit organization with the goal of raising funds for that organization.

(Chosen Non-Profit: Clean the World)

TARGET AUDIENCE:

Conservationists, humanitarians, frequent travelers, volunteers

(Ages 20-40 yrs old)

INFORMATIVE LINKS:

Clean the World Organization Website

Informational Video: How Used Hilton Hotel Soaps Get Recycled

Fall 2020

Art Director •
Lilian Broyles

Copywriter •
Lilian Broyles

One Bubble at a Time

The Clean the World organization is finding a solution to both recycle the abundance of absurd single use toiletry waste hotels produce and provide sanitary conditions for impoverished communities across the globe.

Saving hundreds of lives.

The low budget campaign utilizes both print and social media to help promote the organization and request donations.

Consistently throughout the project I use the tagline “Soap Saves Lives” to capture the organization’s core mission. On the official website, this phrase is subtly used on occasion, but employing it en masse is more memorable.

Explaining the procedures of recycling soap and the organization's real impact on communities is important for demonstrating credibility and building awareness. The simple and fun info-graphic visuals makes the topic much easier to consume for an unfamiliarized audience.