Clean the World

Non-Profit Organization | Advocacy | Low-Budget | Promotional | Informative | Campaign | Graphic Design | Print | Social Media

"Soap Saves Lives"

OBJECTIVE:

Develop a low budget promotional campaign for a chosen non-profit organization with the goal of raising funds for that organization.

(Chosen Non-Profit: Clean the World)

TARGET AUDIENCE:

Conservationists, humanitarians, frequent travelers, volunteers

(Ages 20-40 yrs old)

Fall 2020

Art Director •
Lilian Broyles

Copywriter •
Lilian Broyles

Project Overview

PROJECT OVERVIEW

Advertisers work on various types of projects for clientele. Creatives in the industry must gain experience with developing campaigns that incorporate a marketing strategy and creative promotional materials appropriate for a lower marketing budget, often observed with non-profit organizations and smaller businesses. I chose to develop a campaign for the non-profit organization, Clean the World.

“Clean the World Foundation is a global health organization committed to improving the quality of life for vulnerable communities around the world. We provide sustainable resources, programming, and education focused on water, sanitation, and hygiene for all those affected by poverty, homelessness, and humanitarian or natural crises.”

"Hotels generate large volumes of solid waste. A waste reduction program with soap and bottled amenity recycling can protect the environment, preserve natural resources, and reduce costs."

– Clean the World

The organization is finding a solution to both recycle the abundance of absurd single use toiletry waste hotels produce and provide sanitary conditions for impoverished communities across the globe. These people have less access to adequate sanitation products and education, as such, the efforts from Clean the World help save hundreds of lives.

The low budget campaign utilizes both print and social media to help promote the organization and ask for donations. Consistently throughout the project I use the blunt and memorable tagline, “Soap Saves Lives,” to capture the organization’s core mission. On the official website, the

tagline I have seen is subtly used on occasion, but employing it en masse establishes a more recognizable cause.

I brought into play a more fun informational approach for the advertising tactics. The subject of how proper sanitation reduces the spread of disease and improved quality of life may not be known by the greater populace.

Additionally, explaining the procedures of recycling soap and the organization's real impact on communities is important for demonstrating credibility and helps the audience gain awareness. The simple info-graphic-like visuals makes the topic much easier to consume for those unfamiliarized.

CLEAN THE WORLD WEBSITE

Print Media